Pump Magazine is designed for enthusiasts and professionals alike, the magazine delves into topics such as brewing techniques, café culture, and interviews with industry leaders. The logo’s visual identity was inspired by the espresso cup, with its logo abstracting the letters "Pump" while referencing the mechanics of espresso-making. This design subtly reflects the essence of the craft, warmth and familiarity of coffee culture into a cohesive and memorable brand.

Pump is a coffee-focused publication that celebrates the art, culture, and community surrounding coffee.